Content Strategy & Retainer Proposal: H.R. Owen Aston Martin
Mayfair & Reading
What I Offer
Translating H.R. Owen Ferrari’s Proven Sales Engine to the Aston Martin’s Network.
This proposal outlines a structured monthly content production model for H.R. Owen Aston Martin sites in both Mayfair and Reading. By combining disciplined pre-production planning, 2 dedicated shoot days, and meticulous post-production, I provide a complete media solution designed to elevate brand prestige and accelerate vehicle sales.
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£10M+ in Sales Generated in my First 6 Months working with H.R. Owen Ferrari
Cars Sold in 24 Hours or within a week of content going live on multiple occasions.
Content Engineered to Sell: Simultaneous photo and video capture built specifically to convert social views into direct showroom inquiries, website clicks, and email campaign leads.
Plug-and-Play Integration: Zero onboarding friction. Full compliance with H.R. Owen brand standards and showroom operational etiquette from Day 1.
Content Engineered to Sell Cars: Dual photo and cinematic reel capture created specifically for Instagram, web inventory listings, and sales team client outreach via Email.
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To deliver 300 photos and 12–16 Reels every month across the two sites, the actual time commitment spans 4 to 6 full workdays per month:
Pre-Production Alignment: 1 Short Pre-Shoot Planning Meeting per month (Virtual or Phone).
On-Site Production: 2 Full Shoot Days (1 Day London / 1 Day Reading).
Post-Production & Editing: 2 to 4 Days dedicated to color grading, sound design, vertical formatting, and photo retouching.
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Investment: £650 per site / month or £1,300/month total across both locations
Monthly Output Per Site:
150 High-Resolution Edited Photos (Showroom, detail macros, team lifestyle, interior focus)
6 to 8 High-Converting Cinematic Reels (Custom audio design, color graded, optimized for Instagram, TikTok, & LinkedIn)
Turnaround: Full digital delivery within 5 business days post-shoot.
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Pre-Shoot Alignment Call (Virtual/Phone): Finalize inventory priorities, target vehicles, featured staff, and key sales focus for the month.
On-Site Production (2 Full Days/Month): 1 Day at Mayfair (London) + 1 Day at Reading Fast, non-disruptive, dual photo/video capture.
Post-Production & Delivery (2–4 Days): Color grading, sound design, vertical reel edits, and full photo retouching. Assets delivered within 5 days.
The Process
Pre-Production & Strategy Alignment
Finalise target vehicles or focus of days shoots (new arrivals, rare specs, or priority stock).
Confirm featured sales reps or master technicians for talking clips.
Establish shot list to ensure zero time is wasted on production day.
Production Day (2 Days)
1 Dedicated Day per Site per Month
Non-disruptive 09:00 – 17:00 shoot at London (Mayfair) or Reading
Simultaneous photo and cinematic video capture of featured inventory.
Execution of drone imagery (Reading) and Content ideas listed below.
Post-Production & Retouching (2-4 Days)
Professional color grading, precise audio mixing, and vertical format editing.
Full retouching on 150 high-resolution photos per site.
Formatting assets for seamless use across socials, web listings, and email campaigns.
Delivery
Complete digital asset gallery delivered via private client link.
Visual consistency established across social, email newsletters, and direct outreach.
Assets ready for sales team deployment to drive instant buyer inquiries.
Creative Strategy & Content Concepts
High-converting content formats engineered specifically to drive engagement, project brand prestige, and accelerate showroom sales.
"Welcome To..." Walkthrough Series
Format: Host-Led Vertical Reel
Concept: Sales executives or master technicians guide viewers through new stock, rare specs, and bespoke details.
Focus: Highlights unknown features, model heritage, and dream options while embedding a direct call-to-action for buyer inquiries.
Signature Cinematic Feature Reels
Format: Atmospheric Video & Audio Design
Concept: High-impact, cinematic visual pieces focusing on body lines, cold starts, and interior switchgear craftsmanship. as seen on H.R. Owen Ferraris social media platforms.
Focus: Dual-format production creates matching video and static photo assets simultaneously ensuring visual consistency across Instagram, web stock listings, and direct email newsletters.
Team Insights & Brand Passion
Format: Quick-Fire Rapid Question Content
Concept: Humanizing the dealership team with engaging prompts:
"What is your favorite Aston Martin model of all time—classic or modern?"
"What is your absolute favorite Aston Martin paint color or interior specification?"
"Which feature on this vehicle do 90% of buyers miss?"
Focus: Builds personal rapport between showroom staff and prospective clients before they even step through the door.
Official Main Dealer Value & Buying Security
Format: Educational & Authority-Building Content
Concept: Highlighting the clear pros and importance of buying through an authorized Aston Martin franchise vs. independent dealers.
Focus: Spotlighting main dealer benefits: Timeless certified pre-owned warranties, factory-trained master technician inspections, official provenance history.
Location-Specific Visual Advantage
London (Mayfair): Urban prestige, architectural framing, interior luxury details, and iconic Mayfair street-level aesthetic.
Reading : High-energy Aerial drone angles showcasing vehicle scale and movement—a proven high-performing visual format for social algorithms.
Dual-Site Synergy & Aftersales Power
Format: Cross-Promotional Workshop & Service Content
Concept: Capturing technician precision, servicing, and workshop operations at Reading to share across London channels.
Focus: Projects complete full-service capability to Mayfair clientele without requiring workshop facilities on site.
H.R. Owen Network Synergy & Standard
Format: Cross-Brand Production Quality
Concept: Applying the exact same visual color science, high-shutter detail, and dynamic audio design currently used on H.R. Owen Ferrari inventory to Aston Martin stock.
Focus: Ensures both Mayfair and Reading maintain the absolute top-tier visual benchmark expected across H.R. Owen's flagship luxury sites.
Commercial Retainer & Investment
Aston Martin London (Mayfair) — £650 / month
150 High-Res Edited Photos
6 to 8 Cinematic Vertical Reels
1 Full Production Day
Pre-Shoot Strategy Alignment
Aston Martin Reading — £650 / month
150 High-Res Edited Photos
6 to 8 Cinematic Vertical Reels
1 Full Production Day (Includes Drone Coverage)
Workshop & Aftersales Footage Sharing
(Note: Shoots days can be allocated to dealership events upon request, with extra event days recommended separately to keep monthly showroom content flowing).
On-Demand Events & Special Coverage
While the core retainer handles monthly showroom content, one-off events can be added on-demand at a flat £450 per day
Track Days & High-Performance Driving Events — £450 / day
Scope: Trackside video coverage, dynamic action shots, and pit-lane lifestyle visuals.
Deliverables: Curated high-res photo gallery + 1 to 2 High-Energy Reels with exhaust audio capture.
VIP Test Days & New Model Launches — £450 / day
Scope: Full event coverage capturing VIP client experiences, vehicle unveilings, and showroom launch atmosphere.
Deliverables: Complete event photo coverage + 1 to 2 Highlight Reels ready for rapid social posting.
Exclusive Client Dinners & Showroom VIP Galas — £450 / day
Scope: Discrete, high-end lifestyle coverage of private owner dinners, preview evenings, and showroom launch galas.
Deliverables: Complete luxury event photo suite + 1 Atmospheric Highlight Reel capturing the prestige, dining experience, and brand atmosphere.
Have a look through the proposal and let’s catch up when you're back from the weekend. Give me a call or drop me a message on WhatsApp whenever suits you best.
Jack